Marketing - the reorganization for the growth of small businesses

falter, many entrepreneurs with good ideas, lots of energy and business acumen when it comes to developing and creating profit value. Companies do not exist as a hobby or activity that you enjoy doing, but why do the multiplication and gain wealth. I am aware that sometimes, where survival is a strategy, just to break even, because it allows the company to the storm in this economic environment to survive. A company may choose theirOrientation. You can choose and select the ', engineering, manufacturing, finance and marketing, which will be your attention, but what about the market? Gone are the days when you get in a field for sentimental reasons. They do this because you have a clear understanding that there may be insufficient demand for the product. I had a contribution to the strategic reorganization of a small web - a design company that was lost, and managed to turn around. The focus was on the intellectual capacityto provide owners of sites to large company, rather than the commercial aspect.

I share the learning of 10:00, watch out what you need and take note of how you want to grow your business.

1. Customer Definition - determine who your customers are, what value they bring in terms of revenue and buy as many of your products.
2. Responsible for products with high added value. If you are not aware that you may be leaving money on the table. The company's web siteI am also offering free hosting for customers who have actually been paid. The correction of these unlocks a regular flow of monthly income in addition to the usual design and installation.
3. Customization of products - a "cut" only "can backfire, because different customers have different needs. Why would someone pay for your premium product, if you want a very simple solution to their problem? I have split the company's customers in terms of price,Use of the complexity of the situation and request.
4. Branding - do not sell products, investments in developing brands, simple but easy to remember. Brands can live longer and can be stretched as leverage in other areas
5. Realize that the great products without great customers will result in a dismal performance of the company. Its operations and indeed any other function if a customer orientation.
6. Be decided what you call "value" within the meaning of whatThe consumer should expect to have relations with your company. Satisfied customers defect, ensure the development of quality relationships.
7. In a small organization, large, marketing is the task of all. The position must be from top to bottom, when the filter "powerful" a really significant impact on the market.
8. Entrepreneurs have a sentimental attachment to their business. This may work to the benefit of society, if not the owner of the companystuck in the past and makes brilliant ideas for the benefit of paying customers and commercial success should be run.
9. Maximize your strengths and weaknesses to manage. They are surrounded in a very strong, with managers that complement what you have.
10. Keep your promise to your customers and create value for their whole life and they'll be back.